Sun Life’s Rowena Chan named Canada’s Change Leader


Building a more diversified and equitable industry through action and innovation

TORONTO, 25 November 2021 / CNW / – Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) is pleased to congratulate Rowena chan, President, Sun Life Financial Distributors (Canada) inc. & Senior Vice-President, Distribution upon appointment from Canada Change Leader by Insurance Business Canada (IBC). Rowena is recognized as a pioneer in promoting diversity, equity and inclusion (DE&I) while leading transformational change in the insurance industry.

With approximately 2,300 advisors supporting nearly two million Canadians, Rowena leads one of the largest distribution sales teams in the country. Dedicated to developing the best talent, improving the dynamics of fairness in the workplace and taking action to break the glass ceiling, Rowena has achieved gender parity in her leadership team and has led his company to a representation of more than 60% of women. With 36% of advisors as women, she heads one of the largest diversified financial services delivery organizations in Canada.

“When I talk to clients and advisors, they want to know that Sun Life is aligned with their values: sustainability, diversity, gender equality, representation of under-represented groups,” said Rowena chan, President, Sun Life Financial Distributors (Canada) Inc. and Senior Vice-President, Distribution. “Our values ​​are tied to the long-term success of the organization, and the value and difference it can make to the communities we serve. Thank you to the IBC for this award and for recognizing my journey in creating a culture where diversity, equity and inclusion are not only embraced, but celebrated. ”

As the head of retail distribution operations at Sun Life Canada, Rowena’s leadership is essential to achieving Sun Life’s goal of helping clients achieve lifelong financial security and live a better life. healthy. Rowena makes sure her team is equipped to meet the needs of Canadians, whether in person, through digital tools, or a combination of the two. During her time at Sun Life, Rowena accelerated progress on several fronts, including developing an omnichannel customer experience that delivers protection, wealth and health solutions to customers at all stages of life and engagement to provide each client with a personalized financial plan.

“It is with great pleasure that I congratulate Rowena on being appointed from Canada Leader of change ”, declared Jacques Goulet, President, Sun Life Canada. “Rowena is a bold leader, passionate about creating an inclusive environment for everyone and getting people to get to work. She firmly believes that Sun Life’s strength lies in our ability to provide Canadians with holistic wealth, health and protection advice. His vision is to create a modern and sustainable customer experience that offers the best of both worlds: empathetic and trusted advice from a professional advisor, coupled with the convenience of digital activation. ”

All members of the Sun Life team would also like to extend warm congratulations to the former President and CEO, Dean Connor for receiving the Lifetime Achievement Award in the insurance industry. Dean has been recognized for his contribution to the Canadian insurance industry, as well as for being an inspiring leader to people in the business community.

Learn more about Sun Life’s commitment to sustainability, diversity, equity and inclusion.

About Sun Life
Sun Life is a leading international financial services organization providing a diverse range of insurance, wealth and asset management solutions to individuals and businesses. Sun Life operates in a number of markets around the world, including Canada, United States, the UK, Ireland, Hong Kong, The Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. From September 30, 2021, Sun Life had total assets under management of $ 1.39 trillion. For more information, please visit

Sun Life Financial Inc. traded on the Toronto (TSX), new York (NYSE) and Philippine Stock Exchanges (PSE) under the symbol SLF.

Note to editors: All figures are in Canadian dollars

Contact person for media relations:
Alessandra nigro
Director, Corporate Communications
T. 416-979-4884
[email protected]

SOURCE Sun Life Financial Inc.


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